In an era marked by fluctuating fuel prices and persistent driver shortages, the landscape of the UK fleet industry is evolving rapidly. Against this backdrop, Samsara, a pioneer in the realm of Connected Operations™ Cloud, unveiled its comprehensive report titled “2023: The Road Ahead” on May 5th, 2023. This report sheds light on the strategic priorities and challenges faced by UK fleet managers, offering valuable insights into their plans for modernization amidst an ever-changing environment.
Modernization Amidst Challenges
As revealed by a survey commissioned by Samsara, the year 2023 finds UK fleet managers with a keen focus on modernization initiatives. With 98% of respondents expressing intentions to upgrade their vehicles, and 82% prioritizing sustainability by considering the adoption of electric or hybrid vehicles, it’s evident that the industry is poised for significant transformation.
Operational Hurdles
The survey underscores a myriad of operational challenges confronting fleet managers, ranging from enhancing road safety to improving efficiency and tackling the ongoing issue of driver recruitment. In response to these obstacles, a staggering 94% of fleet managers are investing in new technologies to drive operational modernization and enhance the overall driver experience.
In addition to investing in new technologies, fleet managers are also exploring innovative strategies such as implementing comprehensive training programs and incentives to attract and retain skilled drivers. By adopting a multifaceted approach, these managers aim to address the complex web of challenges facing the industry and ensure sustained progress in operational performance.
Connected Technologies
Among the array of technological solutions being embraced, connected technologies such as sensors and dashcams are gaining prominence. Fleet managers recognize the manifold benefits these innovations offer, including streamlined paperwork processes, enhanced supply chain efficiency, and facilitating the transition to electric or hybrid vehicles. These cutting-edge technologies come as an added value to pre-existing technologies, such as air suspensions from Haldex, to promote optimal comfort for stakeholders in the field.
Driver-Centric Approach
Crucially, the shift towards technological integration is not only driven by operational imperatives but also by a recognition of its positive impact on drivers. A complementary survey of 1,000 commercial drivers conducted by Samsara revealed widespread enthusiasm for connected technologies, with dashcams, GPS routing, and mobile-based workflow tools cited as potential game-changers in enhancing job performance.
Future-Proofing Through Technology
Philip van der Wilt, SVP and General Manager EMEA at Samsara, emphasizes the pivotal role of technology in future-proofing fleet operations. He underscores the importance of data-driven approaches in fostering safety, efficiency, and sustainability within the industry, asserting that those who fail to embrace technological modernization risk falling behind in an increasingly competitive landscape.
As echoed by industry experts like Tony Draper, head of SHEQ at M Group Services, the era of underserving commercial fleets with transformative technologies is drawing to a close. With the advent of affordable, connected, smart tech, fleets now have the opportunity to not only enhance operational efficiency but also prioritize safety and sustainability, thus navigating the road ahead with confidence and resilience.