- Dale Arden Chong
Zac Posen has partnered with the Spanish label Pronovias Group to create
a bridal collection for the bridal label’s more playful, on-trend, and
affordable line, White One.
The three-year collaboration, which is titled Zac Posen for White One
and is the first design collaboration for the label, follows shortly after
Posen’s five-year partnership with David’s Bridal—where he created the
Truly Zac Posen—which ended in June.
Pronovias’ partnership with the fashion designer and his notable
recognition and global reach is aimed to strengthen the White One label’s
presence and growth in North America. According to WWD, the Zac Posen for
White One label will be available in select stores internationally but not
at Pronovias’ brick-and-mortar stores as the brand’s locations only carry
its own lines.