Wrexham’s superstar owners Ryan Reynolds and Rob McElhenney have shown their ruthless streak by axing manager Dean Keates.
The Welsh club missed out on a spot in the National League play-offs after a disappointing draw with mid-table Dagenham and Redbridge on Saturday.
Wrexham had their fate in their own hands heading into the final day of the season but a 1-1 stalemate allowed Bromley to clinch seventh spot by one point.
Reynolds and McElhenney completed their takeover at the Racecourse Ground in February and outlined their aim to guide the club back to the Football League, which they dropped out of in 2008.
After their hopes of promotion ended with Saturday’s draw, the owners decided to part ways with Keates, assistant manager Andy Davies and first-team coach Carl Darlington.
A statement on Wrexham’s website reads: “Following the disappointment of falling just short of the National League play-offs, the Board have acted quickly to address the managerial position at the Club.”
Co-Chairmen Rob McElhenney and Ryan Reynolds said: “We would like to thank Dean, Andy and Carl for all their efforts on behalf of the Club, in what at times were challenging circumstances.
“We are committed to returning the Club to the EFL at the earliest opportunity and feel that a change of manager will provide us with the best chance of achieving that objective.
“Dean, Andy and Carl will always be welcome at the Club.”
Keates – a former Wrexham midfielder – managed the club between 2010 and 2015 before returning for a second stint in 2019.
The Red Dragons have begun their search for their next manager as they pick over the remains of a disappointing end to the season which saw them win just one of their final three games and slip out of play-off contention.
The club were formerly owned by their supporters trust before 98.2 per cent of members voted in favour of Reynolds and McElhenney completing their sensational £2million takeover.
In a mission statement, the A-list actors vowed to make Wrexham a “global force” while also aiming a cheeky dig at Chester, saying they want to “always beat” their bitter rivals.
Have Reynolds and McElhenney made the right decision sacking Keates? Comment below.
Speaking last year, Reynolds and McElhenney added: “Our goal is to grow the team and return it to the EFL in front of increased attendances at an improved stadium.
“We want to provide comprehensive financial support for the manager and his coaching team and build a sustainable model which will attract the best players and staff to the Racecourse Ground.”
Although the coronavirus pandemic has altered the Americans’ plans, Reynolds also claimed he wanted to attend as many games as possible and said the community would be at the heart of the takeover.
“The community must be more included,” he said. “We must build a supporters’ board and there will be full transparency.
“We’re not doing it to make money. We have successful day jobs, we feel we can grow something and we can only do that by knowing we have support of community.”