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World's most expensive candle costs £2021 and 'smells like capitalism'



Forget Gwyneth Paltrow’s This Smells Like My Vagina Candle – there’s a new candle on the block and this one could be the most expensive in the world at £2021.

Scented like ‘cupiditas’ (or greed ), the hilariously named candle is said to give off an aroma of musky leather aroma with notes of Great British sterling kept in an off-shore account.

Inspired by the luxury home fragrance market, and success of candles such as ‘Smells Like My Vagina’ by Goop – Gwyneth Paltrow’s brand, the candle comes from a company called Flaming Crap.

It is their third novelty candle in their collection, following their successful 2020 Scent and One Night Standle.

Whilst other candles in the luxury market seek some of the rarest and most outlandish ingredients to create healthy profit margins, the company wanted to personify what wealth really smells like – choosing scents of banknotes and healthy wallets.

Where can I buy them?

If you’re feeling flush, the candle is available for £2021 from Flaming Crap, a small Yorkshire-based business, alongside other anti-establishment, topical and pop culture candles.

The candle (like many others) is said to be made from the highest quality materials… (tho we will have to take their word for it)

The costly price tag may put some off but those prepared to spend will be giving back to the community as Flaming Crap will be donating all profits sold from any candles to furthering efforts to combat homelessness in conjunction with charities such as Shelter.

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Ethically made

Using vegan kerasoy wax, recycled labels & packaging, Flaming Crap say they strive to make all products ethically and environmentally friendly.

Oliver Burr, co-Founder of the company commented: “Some luxury brands sell candles at a price tag of up to £1000, with little explanation of how this astronomical figure is justified.

“All our products are handcrafted and unable to be mass produced, meaning we include that one quality ingredient – passion.

“We want to give back to our community and let the public realise quality comes from this passion, not always price tag and celebrity.

“Hopefully with our latest release we can raise money for some seriously worthy causes – and make a statement at the same time.”





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