fashion

WHP Global launches new e-commerce platform


WHP Global launches new e-commerce platform

WHP Global has created WHP+ – a new direct-to-consumer digital
platform. The company’s label Anne Klein will be the first to launch
on the platform, with access to full e-commerce operations including
technology, data science, analytics, logistics, creative and digital
marketing.

Brands will be able to engage directly with their consumers through
WHP+, as well as deliver all product categories through one seamless
offering. The e-commerce platform allows the company to keep its
highest growth channel fully in-house.

“The launch of our e-commerce platform WHP+ is a game changer,” WHP
Global’s chairman and CEO, Yehuda Shmidman, said in a press release.
“Owning and controlling the highest growth channel in retail will
allow us and our licensees to drive material growth as one unified
team.”

Additional brand launches are currently planned for WHP+, though
the names have yet to be announced. WHP Global has said that these
launches will include both brands within its portfolio as well as
outside labels.

Image: WHP Global



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