What The Most Popular Hashtags On Instagram Tell Us About Beauty Today



Where do you find your beauty inspiration today? Instagram, right? The platform can confidently admit to now being the place where the majority of us first see new looks to try, and when we do try them or invent them ourselves it is on Instagram we’ll go to share it.

The looks that are currently trending on the platform reveal that creativity is being placed front and centre of the full-face selfies that populate feeds. Make-up artists – full stress on artists – whether self-taught, studying or established continue to be some of the most-followed community members across all industries and pursuits.

Whether you’re looking for inspiration or to increase traffic to your own creations, adding one of these hashtags will lead you into the bright lights of the Instagram beauty community….

From one to another, the MUA community favour this hashtag to show the true transformation power make-up and all that falls under that bracket can have.

No matter how long you’ve been slicking on lippy or curling those eyelashes, there’s always something more to learn. So, it is of no surprise that this hashtag continues to trend – whether posted alongside inspirational Stories tutorials or video Feed posts that offer a step-by-step tutorial.

What can you do in 60 seconds? Instagram’s finest can create a full face of make-up in just one minute. Will you take on the challenge?

You can’t dispute the classics and glitter eyeshadow is proving itself as a go-to look on and offline. From Christmas parties to festival fields, this easily impactful style is a forever favourite on the face – and a popular hashtag to boot.

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Think of this one as a direct command to your inner creativity. Phrasing make-up as pure art, click this hashtag for total ingeniuity on how the face can be transformed.

When it comes to beauty accounts that have seized the moment and seen their followers sky rocket since the start of 2019, creativity mixed with substance and style also trumps the rest. Those that have expanded and continue to grow include…

@xthuyle

@thatglamourfeed

@ling.kt

@jamiegenevieve

@lisaeldridgemakeup

Instagram is a breeding ground for beauty positivity and creative expansion. What will these artists think of next?





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