We've just discovered Next's cool little sister brand and you're going to want everything

Earlier this year, we discovered that everyone’s high street favourite Zara has a secret, oh-so-stylish sustainable collection tucked away on its website. The conscious edit, Join Life, is filled with fashion-forward, eco pieces that you’d be forgiven for thinking were straight from the mainline offering. Naturally, we stocked up.

Ever since, we’ve been scouring all our favourite stores in search of further undetected gems. And happily, our lunchtime scrolling paid off when we discovered Next‘s cool little sister collection, Label Mix.

According to the website, the collection is “created in collaboration with fashion’s rising stars and niche brands to create beautifully crafted investment pieces”.

Those investment pieces come in the form of a mix of trend-led fashion and timeless wardrobe staples that walk the line between fashion and function. And this season, there’s an array of must-have summer pieces that will blend seamlessly into your wardrobe.

Need a wide cropped jean for work? How about a pleated, feather-light maxi skirt (already a favourite of Holly Willoughby‘s) Perhaps you’re in the mood for picking up a Parisian-style spring trench? Label Mix have got you covered.

There’s plenty more inspiration if you’re heading off on holiday, and need to stock up on Bardot tops, ruffled skirts, and all kinds of statement earrings. Seriously, you could sort your suitcase in one shop.

And if you’re a fan of fashion’s current obsession with mix ‘m’ match patchwork dresses, you definitely need to check out Label Mix’s colourful printed dresses, which have a touch of designer brand Rixo about them (minus the £300 price tag).

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While you’re indulging in a spot of retail therapy, you’re also supporting the next generation of design talent. What better reason to hit the shops?



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