FS identifies two important cultural sentiments impacting the consumer behavior and design for the SS 21 Intimates market. With added insight based on the effects of the COVID-19 pandemic, FS Intimates & Lingerie expert Patricia Maeda explains how we arrived at each sentiment, how it is influencing color and design elements, and how to apply the sentiments to assortment themes, as well as early manifestations of the sentiments at the retail level.
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Video source: Fashion Snoops, via YouTube