We spend an astonishing amount of time online – these numbers prove it


Going online is pretty much a necessity these days. Whether it’s for work, entertainment or socialising.

But the sheer amount of time we’re devoting to the world wide web is pretty staggering, according to new figures from the Digital 2019 report.

On average we spend 6 hours and 42 minutes online every, single day. Which adds up to over 100 days each year.

We Brits have, on average, seven social media profiles each and half of our time online is spent on mobile devices.

Brits have, on average, seven social media profiles (Getty)

The report was put together by social media management company Hootsuite and creative agency We Are Social. It’s the eighth annual report from the pair and measures digital trends and social media usage for 230 countries and territories around the world.

Jim Coleman, UK chief executive of We Are Social, said: ‘It’s clear that the world continues to embrace the internet and social media.

Many of us have to go online for work purposes (Getty)

‘Despite concerns around privacy and other negative aspects of online life, a surprising 58% of us globally are apparently unconcerned that our data is being misused; we could see this change over the next 12 months, as awareness spreads from marketing and technology communities to broader internet users.

‘While the growth of mainstream social networks has slowed in Western countries, this is due to the fact that the majority of eligible audiences in Western markets already use it.

‘Social media is now an ingrained part of everyday life in many markets and across many cultures. Brands need to develop creative, socially-led strategies to make the most of the world’s evolving online habits – especially when it comes to adapting to voice-controlled devices, which are really starting to take off both in the UK and globally.’





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