- Angela Gonzalez-Rodriguez
New York – Earlier this month, Walmart Inc. announced it will cease its
New York focused e-commerce experiment Jetblack.
The announcement comes barely a couple of years after the launch of the
membership-based service which targeted affluent families living in New
York City. It allowed customers to text an order and get any item, except
fresh foods, delivered.
Walmart said it would apply insights from Jetblack to e-commerce in
other ways. The company said 58 of Jetblack’s nearly 350 employees will
keep their jobs and become a team focused on conversational commerce within
Jetblack subscription program combined human and artificial intelligence
to offer product recommendations to upscale customers in Manhattan and
Brooklyn, and was the first project launched from Walmart’s Store No8
technology incubator in 2018.
“We’ve learned a lot through Jetblack, including how customers respond
to the ability of ordering by text as well as the type of items they
purchase through texting,” wrote Scott Eckert, SVP, next-generation retail
and principal, Store No8, in a Walmart blog’s post. “We’re eager to apply
these learnings from Jetblack and leverage its core capabilities within
“The digital space is all about failing fast and often,” wrote Ryan
Mathews, CEO of Black Monk Consulting cited y ‘Forbes’. “What Jetblack
teaches all of us — including Walmart — is that sometimes you shouldn’t
stay at the party so long,” he added.