CLEVER adverts that ‘eat’ pollution have been unveiled by Volkswagen as its new carbon-neutral electric car is revealed.
Giant images of the new emission-free ID.3 are painted with Airlite – a 100 per cent natural material designed to eliminate bacteria and reduce pollutants, such as nitrogen oxide (NOx).
Experts at the company decided to use Airlite – rather than more traditional LED screens or boarded posters – because 100 square metres of the paint can reduce air pollution in the same way as planting 100 square metres of forest.
The car manufacturer has created a series of six murals located in cities across the UK.
Each mural took between three and five days to paint and was designed to showcase the environmentally friendly nature of the new model.
Volkswagen chose the environmentally-friendly campaign to highlight the green credentials of the ID.3, which is the first car to be produced and delivered to its owner ‘net carbon neutral’.
Their factory in Zwickau, Germany, is entirely powered by renewable energy, with many third-parties in the supply chain also using green energy.
And the company even supports climate protection projects – including the restoration of forests in Borneo, Indonesia – when carbon emissions are unavoidable.
The vehicle can be charged for free at more than 250 Tesco stores across the UK as part of VW’s partnership with the supermarket and PodPoint.
Sarah Cox, head of marketing at Volkswagen UK, said: “The ID.3 is not only Volkswagen’s first dedicated, ground-up electric car, but it is also a sign of our intent to become a carbon-neutral company by 2050.
“It is delivered to customers net carbon-neutral, and so this innovative outdoor advertising campaign fits in well with our environmentally-aware approach.”
The first customer ID.3 arrived in the UK last month.
It forms part of the manufacturer’s €11 billion investment into zero emission cars.
The boards, which will be in place for a month, are in Euston Road, north-west London; Cabot Circus, Bristol; Quay Street, Cardiff; Washington Street, Glasgow; Shudehill, Manchester; and High Street, Deritend, Birmingham.