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- Marjorie van Elven
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Vans, one of the brands under VF Corporation, has announced the launch
of its customer loyalty programme, Vans Family, in the UK. First
launched in the United States in 2018, Vans Family rewards
frequent customers with member-only contests and experiences, and sneak
previews of upcoming product releases. Members also have access to
exclusive patterns to customize the brand’s footwear and accessories via
the Vans Customs platform.
“The Vans Family loyalty program will engage our fans—from newcomers to
loyalists—as individuals with unexpected experiences tailored to their
personal interests,” explained Doug Palladini, Global Brand President at
Vans, in a statement. “In doing so, we are creating authentic connections
with people who like Vans, deepening our relationships with them, and
creating new pathways to interact in relevant ways.”
Vans Family has over 8 million members in the US.
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