Unvaccinated young people are being warned that they will “miss out” on access to nightclubs as part of an advertising campaign being launched to boost take-up.
The move is an attempt by the government to encourage the roughly 33% of adults under the age of 30 who have still not had their first Covid jab, with London venues including Ministry of Sound urging people to get inoculated so they can all “keep dancing together safely”.
A pop-up vaccine centre will also be set up at Heaven nightclub this Sunday, as adverts echoing the messages “Don’t miss out” and “Get your shot” are rolled out across social media and radio stations.
The number of new cases rose above 30,2150 on Wednesday as the effects of the lifting of most legal limits and reopening of venues began to be felt. A further 86 Covid-related deaths were recorded.
Ministers have been grappling with how to increase the number of young people getting vaccinated, given the perceived lower health risks from catching coronavirus.
One plan already announced by the prime minister, Boris Johnson, will be to make vaccine passports mandatory for nightclubs and other large indoor venues from the end of September.
Stressing the potential pitfalls of not getting vaccinated, the health secretary, Sajid Javid, said the vaccine rollout’s progress had allowed people to “regain some of the freedoms we’ve missed over the last 18 months – from visiting family abroad to dancing on a night out”. He said people should get jabbed “to protect your loved ones and to make sure you can return to creating those special moments”.
Nadhim Zahawi, the vaccines minister, also said getting both doses would be “vital come September for students and people wanting to enjoy the country’s nightlife”. He urged Britons to get vaccinated to “secure this protection and freedom for themselves”.
Among those joining the call are Bodalia – a doctor, DJ and founder of NHS Sessions – as well as the Safer Sounds Partnership and Live, which represents the live music and entertainment industry.
Bodalia said for those who have not yet been vaccinated, “now really is the time to come forward” so that clubs and music events can continue.
People can book an appointment through the national booking system online or by calling 119, using a vaccination centre, walk-in centre, or pop-up vaccinations centre in some shopping centres, workplaces and high streets.