Universal Standard steps into footwear for the first time


Always looking to break new barriers, Universal Standard has made its
first foray into footwear. The brand has been revolutionary in size
inclusivity since it launched in 2015, now brining comprehensive fits to
boots.

Universal Standard has introduced two styles of boot to its offerings:
the Lisbon, a mid-height style with a knit shaft, and an ankle boot called
the Porto. Both styles come in black and feature a trendy block heel with a
metallic trim. They retail for 280 dollars and 250 dollars respectively and
can be purchased on Universal Standard’s e-commerce site.

“The principles that I apply to designing clothes are the same approach
I took to design these boots,” Alexandra Waldman, co-founder and chief
creative officer of Universal Standard, told FashionUnited in an email.

“At the heart of my design process is the classic feminine minimalism we
are known for, fits that look good on the body, and high quality materials.
The result is that our products are easy-to-wear, elevated essentials that
move you through your day.

Comfort and durability were at the forefront of Universal Standard’s
consideration during the design process. The Lisbon and the Porto are both
rendered in 100 percent cow leather from Germany, with Spanish knit at the
shaft. The boots are waterproof with an antimicrobial insole and round
toe.

Universal Standard steps into footwear for the first time

Size inclusivity makes its way into footwear

“Boots were one of the things that we wanted to create from the start
because I could never find a pair of boots that were both cool and
everyday,” Waldman said. “I wanted to make sure that everyone had access to
this wardrobe essential. When most brands stop at size 11, we’ve gone up to
a size 13 and opted for a knit shaft that easily accommodates different
fits.”

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As Universal Standard’s clothing line ranges from sizes 00 through 40, its
footwear goes from sizes 6 through 13.

The brand spent a year researching and developing its boots to ensure
inclusive fit and sizing. Its innovative use of knit fabric allows women of
all sizes to fit easily into the boots. Plus, the fabric was designed with
great recovery to prevent it from stretching out.

Universal Standard did not specify whether it currently has plans to
expand its footwear line, emphasizing that its priority is to offer its
consumers stylish and wearable shoes that they will love.

Universal Standard steps into footwear for the first time

“We took over a year to develop these boots because we wanted to be sure
that we are bringing in items that people will love, which will hopefully
allow us to grow that part of the business,” Waldman added. “Looking at it
from the consumer’s perspective, these are the two main styles that a
customer needs to take her through most months of the year.”

Photos: Universal Standard



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