- Robyn Turk
Ugg has launched an inclusive footwear collection, created in
collaboration with Zappos Adaptive – an online shopping experience
offered through Zappos to showcase items with unique features that
address a variety of needs.
Called Ugg Universal, the line features functional iterations of
the Classic Short and Neumel Ugg styles. The shoes are reimagined with
adaptive features, such as oversized double zippers, rear pull tabs
and toggle-adjusted stretch laces.
Design decisions were made with the help of focus groups that
included a diverse group of people with disabilities to help Ugg and
Zappos receive first-hand consumer feedback.
“We are thrilled to continue our partnership with Zappos for the
launch of UGG Ugg Universal,” said Deckers Brands’ president of
fashion and lifestyle, Andrea O’Donnell, in a press release. “Not only
has Zappos created Zappos Adaptive, a curated shopping experience that
makes fashion functional and available to all, but they have
encouraged us to adapt our heritage styles, so they are now truly
accessible. We are very proud to be part of the Zappos Adaptive
Ugg Universal is available for women’s and men’s sizes ranging from
5 to 18 and children’s sizes from 10 to 6, with prices between 130 and
170 dollars. The line will be exclusive to Zappos until 2022.