The new change will see a flat fee being paid out to streamers who make revenue from adverts playing during their streams. Despite criticism from established streamers, Twitch is going ahead with the changes, even though many think it will be bad for smaller creators.
As a part of the changes, dubbed the Ads Incentive program, streamers will be offered a flat fee of 55% per advert, rather than earning from each 1,000 views of the advert.
Twitch mention that if the streamer were to earn more in the traditional way, they would still get paid the higher amount rather than the Ads Incentive program’s flat fee.
While this seems democratic, an ex-Twitch streamer has claimed he’s glad to be with YouTube now. In a stream, TimTheTatman stated that some streamers are going to see as little as $22 (£18) for a month’s work on the platform.
Another streamer corroborated this on Twitter, using his own metrics. For not opting into the new ad scheme, he’d make $19.71 and with only the ads that Twitch enforce on all users – regardless of the situation – he’d make a meagre $4.17.
Sacrificing two hours total time throughout the month to play up to three minutes of adverts at the 55% mark would net him $20.70. A whole dollar more for the commitment needed to ensure he earnt more money.
Other streamers are still concerned over their audience leaving due to Twitch’s method of displaying adverts.
On Twitch, no matter if you happen to just sit through the advert for the full length of time – up to three minutes – and then decide to hop to another stream, the system will not recognise that you’ve already watch adverts and will display them in full again.
This deters audiences from watching other streams and even leaving the platform as a whole to seek other content, while others think that the mid-stream adverts will continue to disrupt the stream in general.
In the replies to the tweet announcing the move, there also seems to be confusion over how this would operate, as the language used by Twitch is often vague, leaving some streamers confused over the situation.