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A TRENDY quick-fix “hangover cure” plugged by celebs has been slammed as a “dangerous fad” by the nation’s top doctor.
Fans of “party drips” claim that they boost wellbeing and speed up recovery.
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The treatment, which starts from £75, involves a cocktail of salt water, vitamins and other nutrients being fed directly into the bloodstream via an intravenous tube.
But as millions prepare for a New Year’s Eve booze-up, Professor Stephen Powis warns that miracle hangover cures do not exist.
NHS England’s medical director says the “exploitative” therapies are not only a rip-off, but also potentially harmful.
Model Kendall Jenner, 24, ended up in hospital last year following a bad reaction to a “Myers’ cocktail” IV drip.
Professor Powis insists the best hangover cure is simply plenty of water and fresh air.
He also took aim at “reckless” celebrities endorsing the drips on social media.
Love Island’s Amber Davies, Camilla Thurlow and Jamie Jewitt have plugged them, along with Made In Chelsea’s Oliver Proudlock and Olivia Bentley.
Other VIPs to boast about their use include models Cara Delevingne and Chrissy Teigen, Lisa Snowdon and Rihanna.
Professor Powis said: “At a time when health misinformation is running riot on social media, it is reckless and exploitative of these companies to peddle ineffective and misleading treatments, and those celebrities and influencers who help them do this are letting their fans down.
“People who are healthy do not need IV drips.
“At best they are an expensive way to fill your bladder — and then flush hundreds of pounds down the toilet. But at worst they can cause significant damage to your health.”
Medics warn they can trigger allergic reactions. In extreme cases, regular use can cause vomiting, liver damage, or death due to a toxic overdose of vitamin A.
The treatments are often promoted as offering health benefits or quick-fix hangover cures, but there is no evidence to support these claims.
But their rocketing popularity means more than 1,000 clinics and beauty salons are now offering the drips across the UK. Firms involved include Get A Drip, which has three London outlets and has provided more than 8,000 vitamin drips since 2017.
Dr Jacques Otto, of the Association of Intravenous Micronutrient Supplementation, said vitamin drips are a “global phenomenon” and safe if administered by trained professionals. He insisted they help to combat malnutrition, which costs the economy nearly £20billion annually.
‘I WAS SICK, DIZZY AND HAD RASH’
BUSINESSWOMAN Lynette Morse suffered an allergic reaction after an IV vitamin drip.
She sought a boost after two weeks of “eating and drinking too much” on holiday in Mexico.
Lynette, 38, went to a beauty salon near her home in Glasgow, and was told the treatment would boost her energy, strengthen the immune system, improve skin, fight jet lag and even burn fat.
She was warned there was a rare risk of an allergic reaction.
But she said: “It cost £80 and took 20 minutes. An hour later, I started to feel very sick and dizzy. After two hours, there was a big rash on my arm.
“The beautician said it sounded like an allergic reaction.
“The whole night I felt sick and dizzy. It took a few days for the rash to go. It’s not an experience that I’d repeat.”
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