Trend watcher and author Renske Mennen has released a new trend book
called ‘Trend Movement AW21/22’ where she has made FW21/22 trend
Mennen stated that the pandemic is having a huge impact on the fashion
industry and that new standards and values are coming to the forefront for
fashion labels. “Covid-19 has accelerated trends that were already
emerging…trends such as ‘intimate tech’, ‘human touch’, ‘earthly
behaviour’ and ‘reinventing life’ will be leading for the AW21/22 season,”
she said in a statement.
The trend ‘reinventing life’ comes from the human normalities and
values that matter, according to Mennen. The pandemic showed the world how
fast society was running at and “a slow down is an inevitable consequence.
Look for example at fashion houses like Michael Kors, Gucci and Saint
Laurent who have announced that they no longer participate in today’s
‘fast-fashion calendar’. This trend is also about life in its purest form,”
Dior, Versace, Balenciaga
The fashion industry is becoming more involved with digital life as the
use of technology has grown in the last couple of months. “‘Intimate tech’
is a reaction to the lonely society…technology is going to be a means to
create intimacy on a sensitive level with the consumer,” Mennen said.
Digital fashion is a whole new market for the fashion industry.
Religion will have a strong impact on colour schemes for the FW21 and
FW22 seasons, according to Renske. Gold will be a striking accent colour in
various collections and the colour ‘holy white’ will be one of the leading
colours and it stands for “the need for tranquillity and it symbolises the
purity of life that we are looking for again. The draping dresses of Jil
Sander and Carolina Herrera for example, reflect this agile and virginal
feeling,” Mennen said.
Balmain, Carolina Herrera, Jil Sander
For Renske, ‘human emptiness’ is the leading trend for FW21 and FW22
and clashing colours such as black and white will appear vastly as she has
seen an “abundance of extremes on the catwalk” and she believes that
society is at a turning point. “In the Prada and Jill Sander collections
you can see that the white flowers on the pitch-black clothing indicate a
hopeful connection to the future.
Prada, Jil Sander
“I find it heartwarming and also hopeful to see how people are really
reconnecting with each other, in the broadest form of the word,” Mennen
concluded. ‘Trend Movement AW21/22’ is available on her website.
Photo credit: Catwalk Pictures