fashion

Trend Agency Move launches new trend book for AW22/23, with the leading theme ‘Ecstasy; a new state of mind’


The Dutch trend watching agency Trend Agency Move has launched a new
book “Trend Movement AW2022/2023”. This fourth book of the company has one
specific theme for the season: “Ecstasy, a new state of mind”. This season
it’s all about changing perception.

The worldwide pandemic has a huge impact on every individual. Loneliness
was already a big issue before the coronavirus changed the world in a split
second. As a result, anxiety is taking over people’s lives. For many
humans, the virus feels like a dark pillow that covers our blue planet.

Besides the loneliness, there are more issues we need to cope with
nowadays. We start to see that the current capitalistic viewpoint is a
threat to climate policy and also to our mental health when looking at
increasing burnouts. Apart from this, equality between everyone should be
the new common vision. It doesn’t matter what your gender is, or if you
even want to specify your gender.

After a year of stillness, loneliness and anxiety, we want to colour up
our lives again, to wipe away the dark year. This is why the answers of the
design world are very clear: fun, fantasy, and love. We are more than ready
to enter a state of ecstasy.

This trend book will give insight into our future. It is a guide for
designers, creative directors, and brand strategists to create a meaningful
future.

The book contains five trend chapters and also colour cards that contain
seasonal colours. The consumer, market, and design trends are spotted by
trendwatcher Renske Mennen.

Photo credit: Barbara Majcan and Martin Diemer



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