Traid opens pop-up within Anthropologie


Traid opens pop-up within Anthropologie

Clothing recycling charity Traid has opened an exclusive pop-up in
collaboration with Anthropologie in their King’s Road Gallery store, which
features the “very best vintage finds” handpicked from the Traid
warehouse.

Running from July 18 to August 4, the ‘Traid curated by Anthropologie’
pop-up will offer an eclectic selection of vintage and second-hand
womenswear that has been curated by Anthropologie head of creative Luella
Lane and the Traid team.

Traid opens pop-up within Anthropologie

The initiative aims to highlight the amount of unworn clothes, with
research shared by the charity and retailer suggesting that in London
alone, 23 percent of clothes go unworn, that’s equivalent to 123 million
garments.

To celebrate the collaboration and to help pass on clothes that are no
longer used or wanted, donation banks will also be hosted in six of
Anthropologie stores on Regent Street, King’s Road, Richmond, Spitalfields,
Tunbridge Wells and Guildford.

Traid opens pop-up within Anthropologie

“I was a die-hard thrifter while growing up in New York,” said Luella
Lane head of creative at Anthropologie. “It was all about the search,
digging around to find totally unique pieces. I grew up surrounded by
clothes passed down by the matriarchs in my family so when the opportunity
arose to work with Traid, I jumped at the chance.”

Traid commercial director, Enedina Columbano added: “We are really
excited to be collaborating with Anthropologie. Rightly, consumers are
becoming more aware of the impacts of fast fashion and because every piece
in the shop is reclaimed, it’s a truly sustainable way to update your
wardrobe whilst reducing your fashion footprint.”

Traid opens pop-up within Anthropologie

The ‘Traid curated by Anthropologie’ will be open for two weeks until
August 4 at Anthropologie’s King’s Road store.

Images: courtesy of Anthropologie



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