fashion

Tôteme opens a flagship in Stockholm


Tôteme opens a flagship in Stockholm

Swedish fashion brand Toteme is opening its first physical store at
Biblioteksgatan 5 in Libotekstan, Stockholm. In total, the store will have
an area of 225 square meters divided into two levels.

Since its launch in 2014, Tôteme has quickly become one of the most popular
brands in Sweden, and has a growing client base internationally. Their
collections include ready-to-wear, denim and accessories, all designed to
suit the modern woman’s life.

“Tôteme is now entering physical retail, we have high ambitions. We have
devoted a lot of time to analyze and define what creates a modern and
inspiring customer experience. Bibliotekstan is the given address for
Toteme’s first store. Together with Hufvudstaden, we look forward to
strengthening the image of Stockholm as a leading fashion and shopping
destination,” said Elin Kling, founder and CEO of Tôteme, in a statement.

The new establishment of Toteme is fully in line with Hufvudstad’s strategy
to continue developing Librarianstan into Scandinavia’s premier meeting
place for shopping, fashion and dining experiences.

“It’s very fun to welcome Tôteme to Librarianstan. That Toteme, one of the
hottest Swedish fashion brands right now, chooses Librarianstan for its
first physical store, strengthens Librarianstan as Stockholm’s obvious
meeting place for shopping and dining experiences,” said Emanuel Westin,
head of business development store Stockholm for Hufvudstaden.

The exact opening date for Toteme is currently not determined but will be
announced at a later date. In addition to the sales area, the store will
also have a showroom and office for the brand.

photo: credit Fredrik Etoall



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