Tmall announces participants for NYFW's "Tmall China Cool"

Tmall has announced the designers it is sponsoring for NYFW this
season. The Alibaba-owned platform announced its partnership with New
York Fashion Week: The Shows to bring emerging Chinese designers to
the attention of the western market.

The participating designers include a leading Chinese mult-brand
retail and fashion label Peacebird, intimate apparel brand Threegu,
contemporary womenswear label RiZhuo and emerging designers Songta and
i-am-chen, who will present a collective runway show.

“We are thrilled to be back at New York Fashion Week with another
exciting line-up of Chinese design talent this year,” Jessica Liu,
general manager of Tmall Fashion, said in a statement. “Tmall has
always been a gateway to renowned international brands and retailers
that are looking to access China. At the same time, we have empowered
homegrown talent from China to grow their brands and develop their
creativity and originality.”

The designers will show at Spring Studios on September 4, followed
by the launch of Tmall’s China Cool pop-up exhibition, which will run
from September 4 through September 6 at 315 Spring Street.

The pop-up will feature collaborations that ride what Tmall
identifies as the “China Cool” trend. Collaborations will include
confectionary company Hsu Fu Chi with clothing brand Tyakasha, snack
brand Qinqin with fashion brand Muzkin, Dove Chocolate with Hefang
jewelry and home furniture brand Ziinlife with Chow Tai Seng

Tmall launched as a B2C commerce platform in 2008 to cater to the
demand for high-quality products. It currently holds a large number of
storefronts for international and Chinese retailers.


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