Black Friday is only a few days away, yet it is already ramping up
to be a busy shopping day as retailers announce big mark-downs to
drive consumers to shop. However, popular digital fashion resale
platform ThredUp has published its new “Holiday Purge” data report to
warn against impulse shopping through shedding light on some facts
about unwanted fashion gifts.
ThredUp said that it receives a surge of unwanted holiday gifts
every January. “More never-worn, new-with-tags items are sent to
ThredUP post-holiday than other times of year,” the company explained
in a blog post.
Using insights from purged holiday gifts and observations made
throughout the year, ThredUp created its Holiday Purge report,
revealing insights as to how consumers can shop more sustainably this
Best fashion gift: Lululemon
If you’re not sure what to buy as a holiday gift, Lululemon items
seem to be a good choice, according to ThredUp’s research. It found
that Lululemon is the least “regretted” purchase, as 97 percent of
items from the brand that were sent into ThredUP had been worn and
were without tags attached.
Best luxury gift: Prada
Prada seems to rank the highest among big-ticket gift items, as 96
percent of Prada items that ThredUP received in 2019 were used and
without tags. The secondhand clothing market surmised from this that
Prada items are ” aclassic gift choice that holds its resale
Most purged gift categories: activewear and Forever 21
Lululemon might always be a safe bet when gifting, but that does
not mean that people like to receive other types of activewear as
gifts. ThredUp’s research found numerous activewar categories to rank
high up on the list of purged gifts, particularly naming Asics
sneakers, New Balance sneakers and Nike shorts.
Similarly, people do not like to receive Forever 21 items as
holiday gifts. ThredUp saw an increase of 98 percent in Forever 21
tops sent in unworn with tags still attached.