Today is officially Menstrual Hygiene Day. It’s one day a year that’s all about highlighting the importance of menstrual care, and raise awareness about period poverty, namely the issues faced by those who don’t have access to sanitary products and safe, hygienic spaces in which to use them. But for many around the world, that’s not the reality.
The charity Bloody Good Period, who provide period products to refugees, asylum seekers and those who otherwise wouldn’t be able to afford or access them, is on a mission to end period shame with an new uplifting NoShameHere campaign which they hope will help kick start conversations around period stigma.
Recent research from Bloody Good Period revealed that 9 in 10 of those who menstruate experience period anxiety at work and 63% want employers to normalise talking about periods in the workplace.
They also discovered that many of us still feel the need to hide period products, behaviour we view as ‘the norm’ – 97% of respondents in a social media poll agreed they did this.
The analysis also saw that 25% have experienced a time where they have had to take time off due to menstrual health issues, and it has impacted their career progression.
The charity said that the pandemic had worsened the problem of access and affordability when it comes to period products and that they were meeting a level of demand six times higher than pre-Covid, with over 81,000 packs of products distributed since the start of UK lockdown.
As part of the campaign, they’ve released an upbeat promo remixing CeCe Peniston’s classic song Finally, created by Mother in partnership with Strange Beast.
The animated film is set to the music from Finally but renamed Typically with the lyrics cleverly rewritten to describe everyday experiences of periods. “Typically I’m coming on / My period is starting / Please let me be wrong / If you only knew the nuisance this is causing / I just can’t describe it.”
Bloody Good Period is asking viewers to donate to the charity so that it can continue distributing products and helping those who face period poverty.
Gabby Edlin, CEO of Bloody Good Period, commented: “It’s 2021 and time we confine period shame to history. On Menstrual Health Day, we’re asking everyone to wake up to periods being a part of life and recognise that society needs to accept this natural biological process. By shifting attitudes and making period products accessible, we can help everyone, especially the most marginalised in our society – those living in poverty, refugees and asylum seekers or lacking period education – to live life to its full potential.”
You can sponsor a period at bloodygoodperiod.com/donate.