Are you ready to blush?”, says a distractingly beautiful woman as you enter the Truman Brewery in the heart of East London, the location for the new Nars “sensorial playground”, a three-day pop-up created in celebration of 20 years of its iconic blusher, Orgasm.
Opening on May 17, think of it as a fun house for adults: five interactive rooms, each dedicated to one of the senses of sight, touch, smell, sound and taste. Highlights include swinging through perfumed clouds of smoke, a merry go round photobooth and a touch-and-play latex balloon room – all designed to make you feel joyful, and maybe even a teeny bit turned on.
An interactive digital experience too, on entry you’re presented with a Nars digital RFID card (a kind of oyster card for beauty) where you tap in and out of each room to collect images of yourself throughout. At the end of the tour, you will be sent all of your pictures, presented with a goodie bag and you will also be taken through the new limited-edition Orgasm capsule product collection that is launching in tandem.
To experience this beauty fairground is to understand its brilliance, but hurry. It’s a total one-off. It won’t be replicated anywhere else in the world at any other time, so go now or forever hold your peace. A perfectly pleasurable weekend activity if ever there was one.
The O by Nars at The Old Truman Brewery, 146 Brick Lane, London, E1 6QL
Open May 17 to 19 2019. Standard tickets: free, VIP tickets: £20, both available at https://theobynars.com