We’ve got to hand it to the beauty influencers of TikTok, they know a game-changing makeup buy when they find one. They went wild for KVD’s Good Apple Skin-Perfecting Foundation Balm, they caused a sell-out success of Elf’s 16 Hour Concealer, and they even tempted us with some facial cups (yes, really).
Basically, if it’s a viral Tik-Tok beauty product, you know it’s going to be good.
Now, there’s a new brow gel blowing the minds of Tik-Tokers everywhere because of its ability to give you perfectly fluffy, feathered brows with serious staying power. The product in question = NYX Brow Glue. And the best part? It’s only £6.50!
“I’m speechless, this is drugstore?!” said @glamzillaxo. “Who gave you permission to do this?! This is hot fire! I am SHOOK!”
“I personally love the fluffy brow look… Oh my god, this is really gluey, and I love brow gels that are really gluey!” said Tik-Toker @ling.kt before using her fingers to gently push her brows down to set the product.
Later in the clip, Ling adds: “I’ve been wearing this for a few hours and I am in love. My eyebrows haven’t fallen down, it’s definitely such a good product. 10/10!”
Elsewhere online, reviewers of the NYX Brow Glue have also praised it’s staying power, with one writing: “The hold is medium to strong, and my brows stayed in place all day so long as I didn’t end up accidentally brushing my hand against them.”
If you’re worried about the finish of such a thick glue, fear not, as the product doesn’t leave any telltale flakes or chalky residue.
“Once it dries, it doesn’t leave a sticky residue, and it also doesn’t cause my brow hairs to get ‘crunchy,'” says the reviewer. “Also, I appreciate that this is clear. I haven’t had great luck with tinted brow gels in the past, and with a clear product, I don’t have to worry about the color matching aspect of things.”
The NYX Professional Makeup Brow Glue Instant Brow Styler is available at various retailers including Boots, Superdrug and ASOS for just £6.50, making it an affordable alternative to other cult brow buys such as REFY’s Brow Collection and Glossier’s Boy Brow.