This £6.99 caviar cream from Aldi sells one EVERY minute, so what's all the hype about?

Beauty routines can become expensive, with a new serum, face cream or peel launching every day – or so it seems.

We’re also bombarded with different ingredients, like hyaluronic acid, collagen or retinol– and its not always easy to know which one one we should be prioritising when it comes to our skincare.

However, the ingredient caviar has always been a firm favourite with celebrities such as Victoria Beckham and Angelina Jolie.

So we’re excited to hear that Aldi’s Lacura Caviar Day and Night Illuminating Creams are their most popular face creams – and they’re a snip at just £6.99.

In fact, the creams have been so popular that beauty fans have been snapping up pots at a rate of one every minute. In 2020 Aldi saw a whopping 36,000 litres of the sought-after Lacura Caviar Illuminating Day Cream and Night Cream fly off the shelves – impressive.

Better still, many beauty fans believe that the cream is a dupe of La Prairie’s Skin Caviar Luxe Cream – which is priced at over £400.

But, what is the ingredient caviar, and why is it so sort after when it comes to skincare?

Caviar is great for anti-ageing

We all know that anti-ageing is about hydrating the skin so it looks plumper, so caviar is the perfect ingredient if you want to defy your age.

Caviar contains omega-3 and 6 fatty acids, as well as antioxidant properties, which help to not just hydrate the face, but reduce inflammation and improve the texture of your skin.

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Victoria Beckham is a fan

In 2019 Victoria revealed that she was a big fan of the Legacy facial
– which is carried out by a Beverly Hills dermatologist and costs £1,100 ($1,450).

As well as crushed pearls, the facial consists of a sheet mask made from caviar. While movie star Angelina Jolie is said to be a big fan of La Prairie’s Skin Caviar Luxe Cream.

We wonder if either of them has tried Aldi’s dupe?


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