When the new norm tells us we need to go out in the streets and wear masks, the beauty fanatic in me is completely understanding of the current climate, but is simultaneously saddened by the lack of red lipstick I will be able to wear.
Between the smudging, stickiness and tacky sensations, is it even worth putting anything on your lips in this new age? The answer is yes, always yes. In fact, did you know that during WWII, while all other cosmetics were rationed in Great Britain, lipstick was kept in production because Winston Churchill felt it boosted morale? Keeping our lips looking glam has served as therapy for centuries so actually this is the perfect time to update your lip collection and get back in touch with your best glamorous self.
As much as we love a product that works hard, it’s also important to do your part and there are a couple of things you can do to aid your lip products’ endurance. You must have the ideal canvas to apply the product, before you start expecting miracles. Bridal MUA, Joy Adenuga who knows all about keeping your lippy on, tells Glamour: “Before bedtime use a little sugar scrub like the Fresh Lip Sugar Polish, £19.50 from Space NK, to exfoliate and condition the lips. Clean off and follow with my current obsessions – Marc Jacobs Beauty Re-Hydrating Coconut Lip Oil, £25, Harvey Nichols for well conditioned and non-sticky pillow soft lips in the morning”.
Adenuga suggests actually taking one of your favourite lipsticks and turning them into stains, “I love using Lisa Eldridge’s lipsticks to create stain on the lips. Because they are well pigmented.” As for a top expert tip on elongating the durability of your favourite lip products: “Dust a little loose powder over the lips. This gives it more longevity.”