These are the 20 most Googled beauty products of 2021 so far – and you'll be surprised how many are affordable

We’ve all got our skincare and makeup routines that we pretty much stick to religiously day by day. Sure, you may have a big meeting or a virtual date that you put on a bright red lip on for, but from one day to the next, we don’t often make big changes to the products we put on our face.

But that doesn’t mean we aren’t curious about that one holy-grail product that others swear by. After all, how many times have you been in a department store beauty concession and suddenly wanted to try the highlighter that has suddenly given the stranger next to you Rosie Huntington-Whiteley’s bone structure? But as stores are currently (and for the foreseeable future) closed, I would love the ability to have a peek at what others are considering adding to their virtual shopping baskets before I added to my own.

So if you’re as nosey as me about what other beauty obsessives are researching, you’ll be glad to know that the experts at have compiled a Beauty Index for 2021 to reveal which specific beauty products we’ve been searching for the most so far this year. They looked at some of our favourite online beauty retailers – Boots, Cult Beauty and Beauty Bay – and across a list of 6500 (!) products to come up with the top 20 most googled beauty products for the year. Curious? Read on.

In a time when all our finances are a little strained, you probably won’t be surprised to note that many of the products are pretty inexpensive. Salman Haqqi, personal finance expert at, said: “The last 12 months have been extremely tough for many people’s finances and our research shows that the majority of searches online are for budget-friendly beauty products. Our research revealed that 12 out of the 20 categories we analysed were topped by products costing less than £30, and four of these cost less than £10.”

Not to mention that the most expensive product on the list is £60 – the top searched for eyeshadow palette, the Natasha Denona Glam Palette. With 15 seriously pigment-rich neutral shades that are long-lasting and will blend seamlessly, it’s still pretty good value for money.

Other notable highly searched for products that won’t break the bank include the most searched for concealer (Maybelline’s cult-status Fit Me Concealer at £5.99) and the makeup remover with the highest search volume – The Ordinary Squalane Cleanser which is only £4.95. Who said looking good has to break the bank?

The list is also a treasure trove of beauty finds that regularly get the GLAMOUR seal of approval like NARS classic blush, Clarins Double Serum and Elemis Pro Cleansing Balm. Safe to say, we approve.

As for the overall most searched for beauty product? Coming out tops is Pixi’s Glow Tonic – a hero product clearly as loved by customers as beauty editors and influencers. Hailed for it’s glow-giving properties, whilst being gentle and soothing (not to mention affordable) it’s maybe not surprising that as well as being the most googled overall, it accounted for a third of all search results for tonics.. Definitely one worth adding to bag.


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