There’s now a diamond jewellery advent calendar – but it’ll set you back £100,000


The calendar costs £100,000 (Picture: Beaverbrooks)

Chocolate advent calendars are no longer the most exciting thing about the countdown to Christmas, as all sorts of calendars are available now – offering beauty products, bath bombs and even alcohol.

And now, you can get an advent calendar filled to the brim with diamond jewellery… but it will set you back £100,000.

Jewellers Beaverbrooks has launched the new calendar, which features a diamond gift within each of its 25 drawers, in celebration of its 100th birthday this year.

The first-of-its-kind, new and exclusive advent calendar includes diamond rings, necklaces, earrings, bracelets, watches and jewellery sets, including diamond encrusted pieces from Gucci, Omega and TAG Heuer.

The selection includes a Once Platinum Diamond Solitaire Ring worth £26,000, as well as a number of pieces including a £975 9ct White Gold Diamond Pendant from Beaverbrooks’ True Connections collection.

You’ll make a saving of £23,000 (Picture: Beaverbrooks)

Other products include pieces from the jewellers’ Beyond Brilliance collection, such as the Beyond Brilliance 18ct White Gold and Rose Gold Diamond Earrings, £4,250, which feature Beaverbrooks’ exclusive 100 facet diamond.

As mentioned above, the calendar will set you back £100,00, which is £23,000 less than purchasing the jewellery individually.

We know, that’s a huge amount of money that most of us don’t have lying around.

But if you do, have fun going all out.

Lorna Haddon, head of diamonds and jewellery at Beaverbrooks, said: ‘For a century, we’ve been passionate about diamonds, so we’re extremely excited to announce the launch of our diamond-a-day advent calendar in celebration of our 100th Christmas at Beaverbrooks.

It features 25 days of gifts (Picture: Beaverbrooks)

‘Creating an advent calendar from some of our most beautiful diamond products has been a dream job for me, with each piece hand-selected to ensure the utmost beauty and sparkle in every drawer.

‘We’ve been a part of our customers’ treasured Christmas memories for a century, helping them choose the most meaningful gifts for their loved ones.

‘Never mind chocolate, this really is the dream advent calendar for diamond and jewellery lovers!’

MORE: Nivea launches two advent calendars for Christmas so you can pamper your skin

MORE: B&M launches chilli sauce-filled advent calendar for £4.99





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