- Huw Hughes
Netflix shows The Queen’s Gambit and The Crown have been driving fashion
searches this month as viewers scramble to replicate the characters’
vintage looks, according to online search platform Stylight.
The Queen’s Gambit, a Cold War-era show chronicling the rise to fame of
chess prodigy Beth Harmon as she battles drug addiction, has been a source
of fashion inspiration for viewers thanks to its costume design inspired by
60s icons like Ann Margaret, Natalie Wood and Audrey Hepburn.
Clicks for checkered coats skyrocketed by 383 percent in November
compared to the month before the show was released, while clicks for white
wool coats grew by 131 percent and turtleneck sweaters by 56.74 percent.
The Crown, a series chronicling the life of Queen Elizabeth II from her
wedding to the early 21st century, has been another hit for fashion-savvy
viewers. Searches for pink gingham, worn by an actor portraying the late
Princess Diana, jumped 35 percent in November.
And that wasn’t the only of Lady Di’s staple fashion items to catch
viewers’ attention. Within one week of the release of the show’s fourth
season in mid-November, there was an increase in clicks on pussybow blouses
(108 percent), which she wore for her public engagement announcement,
collared dresses (54 percent), which she wore for the royal tour of
Australia, and pearl earrings (162 percent).
Stylight’s search platform features over 27 million products across 16
markets. The trends in this article were based on searches from the
company’s 12 million monthly shoppers.
Photo credit: Rowing Blazers, Facebook