lifestyle

The Body Shop relaunches cult body butters to be more sustainable


There’s a new Avocado option now added to the reformulated line (Picture: The Body Shop)

The Body Shop is relaunching its famous body butters with new ingredients and packaging.

The stuff is a cult favourite that many have been using for years and you might think ‘if it ain’t broke, don’t fix it’.

But the brand is aiming to improve the environmental credentials much stronger, while still maintaining the rich hydrating formula.

All of the core body butter varieties have returned in a different cream texture and redesigned tub, alongside a new Avocado addition that is made with sustainably sourced Hass avocado oil.

Pots are now now certified vegan, 95% natural, fully recyclable, made of 100% recycled plastic PET and aluminium (which is infinitely recyclable).

The brand claims the new formula moisturises skin for up to 96 hours.

This isn’t the first time the brand has overhauled the line to make it better for consumers, workers and landscapes alike.

The Body Shop’s Body Butter have morphed and relaunched six times since 1992 (Picture: The Body Shop)

Having been first created in 1992, Dame Anita Roddick who founded The Body Shop came up with the Mango version – but her daughter came up with the product’s nam.

She told her mother: ‘It’s like butter…for your body’.

Thomas Le Quinquis, global head of marketing, tells Metro.co.uk: ‘Since then, our body butters have evolved constantly with time in order to meet the shifting needs of our customers.’

He says that the growing demand for more eco-friendly products from consumers has driven the update, adding: ‘It has definitely pushed us to keep raising the bar on the sustainability profile of our packaging.’

The new formula, which took two years to make, was tested on women of all different skin types and ethnicities while in development to ensure the environmental progress wasn’t at the detriment of product enjoyment.

86% said the body moisturiser made them feel good in their skin.

‘Our new body butter tubs have enabled us to reduce the amount of fossil fuel-derived virgin plastic entering the environment by 241 tons,’ Thomas says.

Their improved efforts also include water management programmes that help protect and restore ecosystems in the areas they source ingredients.

Teasing the announcement on social media, fans of the brand were excited to try out the new version.

One said: ‘I really think that the body did an amazing job with the new packaging… looking luxurious and sustainable.’

Another added: ‘Take all my money Body Shop! Take it allllll…’

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Get in touch by emailing MetroLifestyleTeam@Metro.co.uk


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