fashion

Teen underwear brand Bleuet doubles down on its sustainable bid with new TENCEL collections


New York – Bleuet has announced the launch of a new collection of bras
made in organic and sustainable fabrics. The Aster Organic Tank Bra and the
Iris Bra are some of the first sensory-friendly, sustainable bras for tween
and teen girls in the market.

“Social and environmental sustainability are of utmost importance to us
as a company and to many of our customers, so we’re delighted to now offer
sustainable and organic products for girls. These bras are just as soft as
our core Bleum Bras but made of fibres that are biodegradable and revert
fully back to nature,” said Elizabeth Rietz, CEO & Co-Founder of Bleuet.
“As we look to the future, we believe girls need more eco-friendly
undergarment options.”

Both new lines are made of organic fibres such as organic cotton
spandex jersey containing TENCEL™ Lyocell fibres. TENCEL Lyocell fibers are
derived from sustainable wood sources, harvested from certified and
controlled sources following the stringent guidelines of the Lenzing Wood
and Pulp Policy. Obtained through a solvent-spinning process recycles
process water and reuses the solvent at a recovery rate of more than 99
percent. These fibres are also certified biodegradable.

TENCEL Modal fibres are mainly manufactured from beech wood, sourced
from sustainable forests in Austria and neighbouring countries. A big share
of the wood used at the Lenzing site comes from Austria, harvested from
certified and controlled sources following the stringent guidelines of the
Lenzing Wood and Pulp Policy. TENCEL Modal fibres are also fully
biodegradable and compostable.

Bleuet has also renewed its commitment to responsibly manufacturing all
of its apparel. The company’s mission is to empower girls of all ages
through access to education and job training resources as well as investing
in young female entrepreneurs.



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