Stacey Solomon and her pal Mrs Hinch have confused their Instagram fans by appearing to quit the site at the same time.
The duo are renowned for uploading to their respective media pages numerous times a day with their adoring followers regularly checking in for updates.
However, in the last 24 hours neither the Loose Women star or cleaning influencer Sophie Hinchcliffe have shared any posts.
Their absence has not gone unnoticed by some concerned fans who have taken to Twitter to comment on the mystery.
“I can’t start my day properly when Mrs Hinch and Stacey Solomon haven’t done IG stories,” complained one..
“Am I really starting to worry about Stacey Solomon and Mrs Hinch?? They haven’t posted in days now. Hope everything’s ok!” said another.
“Why am I so invested in Mrs Hinch & Stacey Solomon ? I’m having withdrawals because they haven’t posted on Instagram in like 2 days…” joked a third.
However, others piped up tell the worried fans fans to calm down on the speculation: “People obsessing over why Hinch or Stacey haven’t been on their stories.. Get a grip! They don’t need to tell everyone if they are not posting.. They are allowed a social media break.”
It comes after Mrs Hinch praised Stacey for reaching four million followers on Instagram – and overtaking her.
Mrs Hinch, who has 3.9 followers, shared: “YESS 4M Stace! Enjoy celebrating this evening, you deserve all of this success and so much more! Big hugs.”
Sharing her pride in her achievement, Stacey gushed: “I genuinely LOVE coming on here every day and I can’t tell you how much you guys have kept me going this year.
“Being on here is just like coming to speak to your mates every day and it’s the best feeling in the world.”