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Squid Game loses Netflix top spot to ANOTHER violent South Korean show: Hellbound


Squid Game loses Netflix top spot to ANOTHER violent South Korean show: Hellbound – about demons who kill people and send them to Hell – is platform’s No1 show

  • Netflix’s new South Korean megahit surpassed ‘Squid Game’ on November 20
  • That is according to website FlixPatrol, that tracks daily Netflix viewing figures
  • Hellbound is about an alternate world where demons hunt down sinners
  • It joins a growing list of K-dramas breaking into the western and global markets 










Squid Game has lost its Netflix top spot to another violent South Korean series, with ‘Hellbound’ taking the crown as the most-watched television show on the platform.

The fantasy-horror series – about demons who hunt sinners and send them to hell – became the world’s most watched Netflix TV series on November 20 for the day, according to website FlixPatrol which tracks daily streaming figures.

As of November 22, it remained in the number one spot, the website said.

Pictured: A grab from the trailer for 'Hellbound', Netflix's new South Korean megahit that on November 20 surpassed Squid Game's daily streaming figures

Pictured: A grab from the trailer for ‘Hellbound’, Netflix’s new South Korean megahit that on November 20 surpassed Squid Game’s daily streaming figures 

It topped the steaming ratings in more than 80 countries within 24 hours of its debut, breaking Squid Game’s 46 non-consecutive days in the top place.

It came number one is countries such as South Korea, Mexico and Belgium, while entering into top three in the likes of the US, Canada and Germany. 

Hellbound is about an alternate version of Earth overrun by monsters, and focuses on a group of demons who hunt down sinners previously visited by a celestial being that has informed them of the date and time of their death.

When the giant hairy creatures catch up with their victims, they incinerate them and send them to hell, sparking mass public hysteria and religious zealotry in the form of a cult – the New Truth Society – being created.

The pilot of Hellbound premiered in September at the 2021 Toronto international film festival, with The Daily Telegraph already likening its combination of mystery and horror to The Da Vinci Code and The Ring.

The show became one of three K-dramas in the global top 10, alongside Squid Game and a historical drama, ‘The King’s Affection’.

Hellbound (pictured) is about an alternate version of Earth overrun by monsters, and focuses on a group of demons who hunt down sinners previously visited by a celestial being that has informed them of the date and time of their death

Hellbound (pictured) is about an alternate version of Earth overrun by monsters, and focuses on a group of demons who hunt down sinners previously visited by a celestial being that has informed them of the date and time of their death

When the giant hairy creatures of Hellbound catch up with their victims, they incinerate them and send them to hell, sparking mass public hysteria and religious zealotry in the form of a cult - the New Truth Society - being created. Pictured: A still video grab from Hellbound's trailer

When the giant hairy creatures of Hellbound catch up with their victims, they incinerate them and send them to hell, sparking mass public hysteria and religious zealotry in the form of a cult – the New Truth Society – being created. Pictured: A still video grab from Hellbound’s trailer

Hellbound is the latest in a string of South Korean entertainment to breakthrough into the Western market, and to gain global popularity.

Earlier this year, ‘Hometown Cha-Cha-Cha’ – a romantic comedy series – and thriller ‘My Name’ also ranked highly according to FixPatrol’s data.

In October alone, an estimated 142 million households across 94 countries watched Squid Game, which is also known for its ultra-violence and gore. 

Squid Game (pictured) emerged as Netflix's most-watched TV show or film ever after the streaming service rolled out a new website measuring viewing figures

Squid Game (pictured) emerged as Netflix’s most-watched TV show or film ever after the streaming service rolled out a new website measuring viewing figures

The first season of the show had 1.6 billion hours viewed within the first 28 days of having been released, and is estimated to have generated $900million in profit for the streaming giant.

Earlier this month, the show’s director Hwang Dong-hyuk confirmed that a second series of Squid Game was on its way. 

‘I’m in the planning process currently. I do think it’s too early to say when and how [season two is] going to happen,’ he said.

‘There’s been so much pressure, so much demand, and so much love for a second season. So I almost feel like you leave us no choice,’ he added.



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