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Sony launches Xperia XZ3 smartphone that uses the same screen technology as its televisions

Sony has showed off a new phone which uses the same screen technology as its high-end televisions.

The new Xperia XZ3 has a six-inch display that can display ‘more vibrant colours’ as well as higher quality images and video by using award-winning TV technology found in the firm’s high-end Bravia TV line.

The new phone is also able to upscale content on the screen to high dynamic range (HDR), which can improve resolution as well as the range of colours seen on-screen.

It’s becoming increasingly common to play games or watch films and television shows on smartphones, putting pressure on manufacturers to provide better quality devices.

Three views of the brand new smartphone

The XZ3 also includes new forms of artificial intelligence through what Sony calls Side Sense, which enables users to double tap the side of the device to call up a user’s most commonly used apps.

In addition, the device features Smart Launch, which automatically unlocks the phone and launches the camera when it detects it is raised horizontally as if to take a picture.

Sony Mobile’s Hideyuki Furumi said: ‘Our new XZ3 flagship smartphone is not just beautiful to look at, but it’s packed with Sony’s cutting-edge audio and visual technologies, letting you enjoy high-quality content just as the creators intended, for a truly immersive entertainment experience in the palm of your hand.’

Alongside the new phone, Sony also unveiled a range of new audio products, including a new flagship version of its 1000X wireless, noise-cancelling headphones, and a new portable speaker.

The firm’s new fashion watch, the FES Watch U, which uses e-ink technology similar to that found in e-readers was also on show and will go on sale in the UK later this year.

The artificially intelligent robot dog Aibo, which was first announced earlier this year, was also being showcased in Europe for the first time.

The announcements were made ahead of the IFA technology show in Berlin, which opens on Friday.


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