So Long, Volkswagen — Automaker Is Changing Name to Voltswagen in Move to Electric Vehicles


German automaker Volkswagen will not change its name after all.

According to Reuters, the company said it will not go through a rebrand to “Voltswagen” in the United States after announcing the switch on Tuesday morning. The name change was instead a marketing stunt meant to bring attention to Volkswagen electric vehicles, sources told the outlet.

The news was also reported by the Wall Street Journal. Volkswagen did not immediately return PEOPLE’s request for comment.

“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” Scott Keogh, president and CEO of Volkswagen of America, said in their previous statement.

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Despite what seems to have been an early April Fools’ Day joke by Volkswagen, the popularity of the electric car only seems to be growing in the U.S.

Carmaker Tesla — which, unlike other companies, does not make a single gas-only vehicle — sold 499,550 electric cars in 2020, a 36 percent increase from its numbers in 2019, per the New York Times.

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Volkswagen recently launched its ID.4 electric SUV and has plans to deliver 150,000 by the end of the year, according to The Driven. As of now, the ID.4 is the company’s only long-range electric vehicle available in the U.S., The Verge reported.

As of now, the ID.4 is the company’s only long-range electric vehicle available in the U.S., The Verge reported.

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Other car manufacturers have tried different ways to bring attention to their electric vehicles.

In January, General Motors unveiled a new logo that features a lowercase “m” with a line underneath it to evoke an image of an electric plug. The company also announced it was bringing back the Hummer — a symbol of excess fuel consumption in the early- to mid-2000s — as an electric vehicle for 2022.


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