Sheffield United’s David McGoldrick is the latest top footballer to have been racially abused on social media.
The striker should have received nothing but praise after scoring his first two Premier League goals in his side’s 3-0 win against Chelsea on Saturday.
However, he has shared an image of a racist message he was sent on social media after the game which threatened to taint his milestone weekend.
In between a series of deeply offensive racial slurs, the user asked McGoldrick: “Where were you when you played manure you f***ing s***.”
McGoldrick posted the screenshot to his Instagram story with the caption: “2020 and this is life”.
Sheffield United Football Club said: “As a club we will support David McGoldrick and will do all we can to find the perpetrator of this disgusting message.
“We will work with the relevant authorities to ensure the person behind this post is brought to justice.
“This cannot continue. Something needs to change.”
The abusive message is the second publicised act of racism to have targeted a Premier League footballer in the space of just over 24 hours.
Crystal Palace and Ivory Coast striker Wilfried Zaha was assaulted with a racist message and photographs threatening him not to score in his club’s game against Aston Villa on Sunday.
West Midlands Police arrested a 12-year-old boy from Solihull following that incident, which was condemned by both clubs, football officials and many fans.
Like other institutions, English football has taken a more visible stand against racial prejudice following the killing of George Floyd, an unarmed black man, at the hands of US police in May.
Players have worn shirts with ‘Black Lives Matter’ emblazoned on the back instead of their names and everyone at the stadium has taken a knee immediately before kick-off in their matches.