Sex sells at New York Fashion Week

It’s an age old trope that is basic marketing 101: sex sells. Rather it’s
in film, art, or an ad campaign, there is no better way to ensure sales
that giving the public something sexy. The runways at New York Fashion Week
this season got a little bit sexier, and one of the runway themes this
season is sex sells.

Berlin-based brand Namilia partnered with adult entertainment website
Pornhub for their fall/winter 2020 collection titled Herotica. The show was
even live streamed on Pornhub. Herotica represented a powerful,
unprecedented commentary on a male-dominated world that has resulted in the
fetishization of women. Throughout the collection, the designers reclaimed
the female perspective and flipped around reality, creating a world where
sexuality empowers women and puts them at the helm.

New York Fashion Week sees sexier runways

The runway show featured an all-Asian cast consisting of runway models and
Pornhub models Marica Hase, Jade Kush, and New York-native megastar Asa
Akira, Pornhub’s brand ambassador. “The cosmos of sexual pleasure has been
restricted to a few boring and chauvinistic narratives for the pleasure of
the male gaze, up until rather recently. Porn isn’t something existentially
male, most women just have been previously excluded from determining the
narrative,” said Nan Li of Namilia in a statement.

Sex sells at New York Fashion Week

LaQuan Smith has become known for his particular brand of hoesthetics as
stylist Farren Fucci would easily describe it. His fall/winter collection
featured mini dresses, plunging necklines, and bustier tops that were
perfect for a night out at the club. For a modern take on sexuality, LaQuan
Smith’s clothes have a very ’90s nostalgia feel harkening back to the
sexualized aesthetics of that era with lowrise denim, decreasing shame
about cleavage, and form fitting dresses.

LaQuan Smith’s woman isn’t afraid to own her sexuality. She has an “if
you’ve got it, flaunt it” attitude. While his aesthetic can be described as
a bit over the top, it never comes off as gaudy once you see the pieces as
the statement makers they really are. Some pieces were even literal
statement makers, such as a giant fur bag emblazoned with the words “I’M
MOVING OUT.” His customer is the type of women not afraid to be sexy,
independent, and could be less concerned with what you think about her.
It’s these aspects that help women sell a new kind of sexual revolution
when it comes to fashion.

Sex sells at New York Fashion Week

Then there was Chromat. Becca McCharen-Tran’s size-inclusive, disability
inclusive, trans-friendly, line which got extra sporty this season. The
athleticwear collection chose to literally get physical at basement of FiDi
Rise gym for a series of workout classes to present the collection with
models getting sexy, sweaty, and baring skin all in the spirit of a good
workout classes. Chromat sent the message that you don’t need to be a size
zero or look like a traditional model to feel good and sexy after your
workout class, everyone is here to get healthy and look good.

New York’s fashion designers are about to bring about another sexual
revolution for the next decade of the 2000s. Prepare for higher skirts and
get ready to love the skin you are in.

photos courtesy of Mode PR


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