- Huw Hughes
London-based fashion retailer Seren and artisan resort-wear brand An
Indian Summer have opened pop-ups in Chelsea.
Seren, which launched in 2017 and is catered to 25-40-year-olds, is
marking its pop-up debut with the launch of a space at 279 Fulham Road, open
until 14 December. The silk specialist is currently retailing on
Net-a-Porter and is known for its stylish silk pieces, including jumpsuits,
playsuits and dresses.
Additionally, An Indian Summer is returning to 340 King’s Road for its
third pop-up in the affluent shopping location and its second of the year.
The pop-up will be open until Christmas and will show off the brand’s use
of eclectic prints, natural fibres and handcrafted textiles.
Lucia Dailey, founder of Seren, said in a statement: “It was important
for us to work with owners who share our vision of delivering the very
best, which is why we approached Sloane Stanley. Choosing the right
location for our first bricks-and-mortar store was crucial for raising
brand awareness, and the unique mix of local and international visitors
provide the ideal catchment for us paired with the allure of being in the
centre of Chelsea.
“We have received a great response from visitors so far and are very
much looking forward continue welcoming shoppers in the run-up to
Hannah Grievson, property director at Sloane Stanley, added: “The
openings of Seren and An Indian Summer highlight our successful approach to
providing shops-on-demand, which enable our visitors to enjoy seasonal and
popular pop-ups throughout the year. As a proactive landlord, we endorse
innovative leasing strategies because sought after retailers such as Seren
and An Indian Summer, enrich our estate.
“The chic and beautiful resort-wear offered by both retailers will appeal
greatly to our travelling catchment, and strengthens our current fashion
offering for all seasons and international escapades.”
Photo credit: Seren