Selfridges is removing all single-use beauty wipes from its stores in latest sustainability commitment

London retailer Selfridges has announced it’s removing all single-use, plastic-based beauty wipes from sale and use in its Beauty Halls. 

In their place, the store will provide recyclable or re-usable alternatives in a bid to encourage its customers to consume more sustainably.

The move further reinforces the retailer’s commitment to tackle the issue of ocean plastics following the launch of its Project Ocean campaign almost a decade ago. 

Selfridges, which was founded in 1909, undertook some customer research prior to the ban and found that less than a fifth of consumers knew that it can take 100 years for plastic-based single-use wipes to fully degrade.

The research also found that one in five of consumers use beauty wipes at least once a day.

Commenting on the move, Daniella Vega, Director of Sustainability at Selfridges, said: ““Single-use beauty wipes have been a staple of many beauty drawers, but they are incredibly harmful to the environment. During a recent Selfridges team beach clean, we saw first-hand the impact they have on our waterways and beaches and we were even more motivated to remove them from our stores.”

And the removal of wipes has caused elation amongst those working in the sustainability sector: ““The impact that single-use plastic products have on our environment is truly devastating. We are delighted that Selfridges has taken this bold decision to remove these beauty wipes from sale, as part of a wider commitment to tackling ocean plastic pollution at source.”

In September 2019 Selfridges was one of the original signatories of the Fashion Pact, a coalition of influential fashion brands and businesses with the joint goal of ensuring the fashion industry be better for people and planet.


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