- Huw Hughes
Saks Fifth Avenue has revealed a revamped website that includes
additional features, improved site speed across desktop and mobile, and
enhanced search capabilities.
The re-launched site, which marks the company’s first comprehensive
website makeover in the past five years, now features a more prominent ‘New
Arrivals’ section, an expanded ‘Edit’ section with shoppable editorial
content, and a new ‘Designer Spotlight’ section.
Users can now add items directly to their cart or ‘Wish List’, and
product pages now feature a stylized ‘Complete the Look’ section with the
ability to add items directly to cart.
The updated site also offers additional filtering options such as ‘buy
online’, ‘pick up in store’ (BOPIS), ‘same day delivery’, ‘preorder’ and
“As luxury consumer shopping habits evolve, Saks is meeting our
customers where and how they want to shop and experience the best in
fashion and beauty,” said Emily Essner, chief marketing officer at Saks.
“With that, we are making strategic investments across all channels –
including our online experience – to solidify our position as the go-to
luxury shopping destination. In reimagining our site, which has been
underway for some time, we listened to our customers and developed an
online experience that sets the standard in luxury e-commerce.
“With the new saks.com, we are able to deliver a seamless, personalized
experience while offering our fresh, fashion-forward perspective. We look
forward to welcoming customers to our revamped digital flagship.”
Photo credit: Saks Fifth Avenue