Robins & Day opens new DS store in Birmingham


Robins & Day has opened a DS store in Birmingham North.

As an all-new building, DS STORE Birmingham North is the largest dedicated DS retail space in the area.

The showroom can accommodate a display of five DS cars, which are positioned around in the DS lounge area.

Doug Graham, general manager at DS store Birmingham North, said: “The new DS store Birmingham North is a very welcoming and stylish environment for our prospective customers, who will be attracted to view our products and services in these immersive, luxurious and spacious surroundings.

“This is a more relaxed and intimate car-buying experience for enhanced well-being.”

Alain Descat, UK managing director at DS Automobiles, added: “DS store Birmingham North has been finished with great attention-to-detail and is a delightful environment to enjoy the purchase experience, complimented by DS Expert Advisors for a one-to-one guided service, immersed in the DS brand.

“DS is a premium-positioned, bold and daring automotive brand with ambitions to be the credible premium alternative to more mainstream competitors. All are models are offered with Petrol, Diesel or E-TENSE (electrified as a BEV – Battery Electric Vehicle or petrol PHEV – Plug-in Hybrid Electric Vehicle).”





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