Rivian announces Amazon Web Services cloud tie up – Retail Technology Innovation Hub

“AWS’s broad and deep portfolio of services helps Rivian use data and connectivity as strategic differentiators in the auto industry,” says Werner Vogels, Vice President and Chief Technology Officer at 

“Our analytics, machine learning, containers, and customer service capabilities support Rivian’s business model and will help it scale and continuously improve the customer experience as more and more individuals and organisations go electric.”

“Powered by the world’s leading cloud, Rivian is reimagining vehicle ownership, operation, and service to usher in a new experience of efficient and enjoyable electric SUVs, trucks, and vans that delight its customers.”

In addition, Rivian uses AWS analytics, database, storage, and security capabilities to enhance visibility and agility throughout its vertically integrated business model, under which the company manages all of its design, production, distribution, sales, and vehicle servicing internally. 

It built a data lake on Amazon Simple Storage Service (Amazon S3) and uses AWS Glue so that its teams can easily share data and gain insights that it believes can lead to structural cost and operational advantages over traditional automakers with less integrated business functions.


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