“As the Christmas adverts and lights went on, consumer confidence has gone up with them. This correlates with the picture that businesses we work with have reported over recent weeks, with consumers buying early for Christmas and once again enjoying what towns and city centres have to offer.
“Businesses will be hoping that Black Friday, and the in-person festivities of Christmas and New Year, bring a further confidence boost that can be carried into 2022.
“Whilst confidence will continue to be shaped by the pandemic, the impact of rising cost of living and supply chain disruption, equally there is pent up demand for certain purchases, particularly holidays and other feel-good experiences.
“It will be interesting to see, post COP26, whether purchases are increasingly made with sustainability as a key consideration. Recent KPMG research shows that 68% of customers under the age of 34 say they will pay more for goods from companies who demonstrate a strong commitment to environmental and sustainability principles. But intentions and actions are not always the same.”