Reformation partners with Net-a-Porter for wholesale


Reformation is expanding is wholesale network. The sustainable
womenswear brand has begun selling on Net-a-Porter today. Previously,
Reformation’s product range was only available through Nordstrom, its
own e-commerce site and its 13 physical store locations.

Net-a-Porter now carries 11 styles from Reformation, including
dresses, tops, skirts and a pair of trousers. These items range in
price from 98 to 268 dollars. Conversely, Nordstrom currently carries
almost 200 products from Reformation, priced between 28 and 498
dollars.

WWD reported that the partnership between Reformation and
Net-a-Porter will be a long-term agreement, with new items introduced
to Net-a-Porter’s site each month. The two parties first partnered in
2016 for a holiday capsule, which was successful amongtst
Net-a-Porter’s consumer, as global buying director Elizabeth von der
Goltz told WWD.

“[Reformation has] gained a strong following as their business
model really allows them to adapt to the evolving tastes of their
customers which we see working within our buy-now-wear-now strategy,”
von der Goltz explained. “Our customers love the transparency and
positive message of sustainability that Reformation delivers in such
an approachable way.”



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