Refinery29 and Eloquii team up on crowdsourced collection


Refinery29 and Eloquii team up on crowdsourced collection

Consumers were the brains behind Eloquii’s latest collection. The
trend-driven womenswear brand for sizes 14 and up teamed with global
media company Refinery29 for a crowdsourced fashion collection called
The Weekender by Refinery29 x Eloquii.

Refinery29 and Eloquii team up on crowdsourced collection

The Weekender was developed with insights gathered from a
nationally representative survey. Women who wear sizes 12 and up were
asked questions to determine what the majority of this consumer base
believes is missing from her wardrobe.

The result is a 27-piece collection of jackets, dresses, T-shirts,
blouses, denim and skirts, each available in sizes 12-28. Featuring
prints called Sunday Strips, 29 Stars, Weekend Getaway and Stylish
Spots and an overall palette of caramel, amber, yellow blue and teal,
the collection is inspired by the idea of casual and fun weekend
attire.

Refinery29 and Eloquii team up on crowdsourced collection

The Weekender is priced between 49.95 and 129.95 dollars. It
retails in Eloquii stores, and online through the brand’s e-commerce
site, Refinery29 and through wholesale partners Nordstrom, Stitch Fix
and Gwynnie Bee.

Refinery29 and Eloquii team up on crowdsourced collection

“Partnering with Refinery29 to design a new collection that was not
just made for her but inspired by her has been a highlight of my time
here,” Yesenia Torres, Eloquii’s design director, said in a statement.
“Together we gained insight from the community to identify a pain
point in their wardrobe and offer a solution in the form of a chic,
versatile collection that will cater to whatever the weekend throws
her way.”

Images: Eloquii.com



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