Plans have been unveiled for a new 195,000-square-foot designer village
to be built in the Cotswolds.
The plans, from Cheltenham-based developer Robert Hitchins Ltd and
leading European outlet operating company ROS Retail Outlet Shopping, show
the Designer Outlet Cotswolds would be built at junction 9 of the M5
motorway in Gloucestershire.
The space will open in two phases and will house 90 retail units,
restaurants and cafes. Construction is due to start in autumn 2020 with the
first phase expected to open towards the end of 2021.
More than 9.8 million people live within 90 minutes’ drive of the site
and the population within 60 minutes is some 42 percent greater in number
than the average for other UK outlet centres. The catchment within 30
minutes’ drive time is particularly affluent and fast growing and will
represent up to half of the visitor numbers.
Local shoppers living in the area are expected to account for over half
of total annual revenue with passing traffic plus tourism predicted to
provide the remainder.
Designer Outlet Cotswolds is part of a wider retail development
including a new 81,800-square-foot garden centre, alongside an existing M&S
supermarket, Starbucks and BP petrol filling station.
The development is the first venture in the UK by ROS Retail Outlet
Shopping and shows its confidence both in the British retail sector and, in
particular, the growth potential of outlet shopping. The
Vienna-headquartered company currently manages 10 outlet centres in
Germany, Italy, Poland, Portugal, Croatia and Hungary.
Thomas Reichenauer, co-founder and managing director of ROS Retail
Outlet Shopping, said in a statement: “With our specialism in designer
outlets across Europe, and our in-depth knowledge of different markets, we
see tremendous potential for the UK retail sector.
“This is especially true for outlet shopping which has been bucking
trends in the UK for several years generating significant interest amongst
top brands and customers in the concept. Having been founded in 2011, we’re
a young company but with a team that brings experience, expertise and
track-record built up over many years.”
Designer Outlet Cotswolds will feature aspirational brands across
fashion, athleisure, footwear and lifestyle at up to 70 percent off RRP
throughout the year along with quality restaurants and coffee shops. The
scheme will be an easily accessible, aspirational premium outlet village,
serving affluent towns and cities on the Bristol to Birmingham corridor,
including Cheltenham, Worcester, Solihull and Hereford.
Simon Tothill, property and development director of Robert Hitchins Ltd,
said: “Designer Outlet Cotswolds will be an eye-catching development
reflecting the architecture and materials of the historic towns and
villages of the Cotswolds.
“We’ll be creating a state-of-the-art retail destination with
contemporary and adaptable units suited to the needs of modern shopping and
dining. With a comfortable and welcoming environment, this will be a
memorable addition to a day-out in the Cotswolds. We’re very excited about
the development plans and look forward to completing the scheme and
welcoming customers from near and far.”
Photo courtesy of ROS Retail Outlet Shopping