The founder of the website Money Saving Expert made a rude jibe on his ITV show last night, sparking Piers’ angry response.
Addressing viewers, Piers explained: “Martin Lewis on his Money Show last night decided, out of nowhere, to do this.”
Martin was seen holding a quiz in his Money Show studio, as two families listened in via video link.
Dressed in a glittery suit for the occasion, Martin said: “At the supermarket, on impulse, you buy yourself Piers Morgan’s nude calendar 2021, excited about a nude, naked monthly picture of the Good Morning Britain host.
“When you get it home, you sadly realise it’s undersized and won’t properly fill the space that you require.”
Panning back to the studio, Susanna opened her mouth in shock as Piers glared into the camera.
“I’m sorry but I thought this was for family viewing but actually that was a little bit rude,” Susanna said.
Piers stated: “Right Lewis, this is what they call in television a declaration of war! Of war!”
Susanna questioned: “Did they buy the calendar or not?”
Laughing, Piers responded: “Extraordinary! Out of nowhere! Alright, he’s on the list.”
Good Morning Britain airs weekdays at 6am on ITV