Our demand for ethical fashion has never been greater. Finally, consumers are asking where and how their clothes were made, and at whose expense? As the fur industry comes under fire for its worrying link to COVID-19, and as the government moves to ban the sale of fur within our borders once we leave the EU in January, sustainable and cruelty-free fashion is at the top of the industry’s agenda.
Each year, the PETA Fashion Awards celebrate the household style names and progressive brands making big statements for animals.
In the ‘Progress in Retail Moment’, praised brands included Valentino, Marks & Spencer, Next, New Look, and Uniqlo, all of whom banned alpaca from their collections.
The ‘Progress in Luxury Moment’ came courtesy of Mulberry, PVH Corp (who own brands including Tommy Hilfiger and Calvin Klein), Paul Smith, and SMCP Group (who own Parisian labels like Sandro, Maje and Claudie Pierlot), all of whom banned exotic skins this year.
Queen Elizabeth II also famously went fur-free, resulting in the ‘Most Iconic Moment’, while the ‘Best Celebrity Collection’ award went to Catherine Zeta-Jones and her collaboration with Butterfly Twists on a range of vegan shoes.
The ‘Most Wanted Award’ went to Telfar for its sought-after vegan leather bags, and the ‘Collaboration Award’ was won by Dr Martens for its vegan collection with Marc Jacobs. Stella McCartney was awarded ‘Best Catwalk Moment’ for bringing an animal rights message to Fashion Week, reminding everyone that the skins we see in fashion shows come from animals.
“The hottest trend in fashion is compassion,” says PETA Director of Corporate Projects Yvonne Taylor. “As today’s designers and consumers are embracing ethically produced materials that no animal had to suffer and die for, it’s clear that the future of fashion is vegan.”
Other winners include Henrik Vibskov, winning ‘Best Down-Free Collection’ for its range of coats with Ecodown® recycled-polyester filler; FABORG, which nabbed the ‘Innovation Award’ for Weganool, a plant-based vegan wool; and Piferi, winner of the ‘Vegan Luxury Award’ for its high-end vegan shoes. Former British Fur Trade Association CEO Mike Moser was given a ‘Change of Heart Award’ for his decision to shun the fur trade and join the Fur-Free Britain campaign, calling on the UK government to ban fur sales.